The SHAPE Program: Promotional Tool Kit

What is the Sexual Health and Peer Education (SHAPE) Program?

SHAPE stands for Sexual Health and Peer Education. The SHAPE Program is a best practice peer education program for organisations that want to start a new sexual health peer education program with young people, incorporate sexual health into an existing peer education program, or enhance an existing sexual health peer education program.’

Peer education is a great way to communicate sexual health information among groups of young people, as they engage best with peers.

The SHAPE Program is to be promoted by anyone who works with or provides support for groups of young people. However, if you’re not sure whether this could be helpful for you or not, use the Play Safe Pro SHAPE Checklist to see if the program is right for you.

How to promote the SHAPE Program

To promote the program on your social media, email, or website please download the SHAPE Promo Asset Summary and see all of the promotional assets to download below.

In this toolkit you’ll find promotional content designed for professionals working with young people to use to encourage peer involvement.

We provide:

• Promotional videos: Included is video content created to promote sign-ups for the program. They’re all in downloadable file format for easy upload to your own communication channels and networks
• Email assets: Included are a designed header, a half-page branded tile and a smaller branded tile in compatible file formats to be built into your email marketing campaign.
  
• Social assets: Included are 1 static post and supporting course imagery, 2 MP4 GIFs (short moving animation) and suggested supporting copy to be shared on relevant social platforms. For posting instructions, you can refer to Instagram or Facebook guides.
  

Video assets 

Download the video assets to promote the SHAPE Program via your website, social media channels and email.

• Promo A – SHAPE Training Overview
• Promo B – What is SHAPE Training
• Promo C – Importance of Peer Education
• Promo D – SHAPE Student Interviews

Email assets 

Download the email assets to promote the SHAPE program via your own email platform. Email assets include header banner, half-page tile, smaller tiles and a mock up of these available assets in-situ.

Social assets 

Download the social assets to promote the SHAPE program across your own social channels. Social assets include SHAPE promo static images for feed and story, promo images, two short MP4 videos for feed and story placement and social supporting copy.